The Strategic Impact (or Consequences) of Changing Demographics

Description:

Demographic changes over the next decade will transform our economic, technological and political priorities. Are you ready for the changes that will redefine who you serve and how you serve them?  Over the next 20 years, the United States will experience a series of complex demographic shifts that will shape and transform our nation, as well as our businesses, workforce and healthcare delivery. While the number of seniors will double, school enrollments and the labor force will shrink. The number of minorities is booming and shifts in the family structure are creating new pressures. These shifts have the potential to have significant consequences in all aspects of American life and business. Jill will explain these trends and provide you with insight on the critical implications for your healthcare organization. She will help you think strategically about how you can prepare your organization for the coming changes.

Learning Objectives:

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  Use demographic information to evaluate strategic choices

  
  


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  Understand how correct demographic usage has the power to vastly improve your business decision making

  
  


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  Learn to assess the true size of your target market to determine if your business strategies are really viable.

  
  

1.5 ACHE Qualified Education Credits

About the Presenter: 

Jill Johnson, MBA

Jill J. Johnson is the president and founder of Johnson Consulting Services, a management consulting firm based in Minneapolis, Minnesota specializing in strategy development. An award-winning healthcare consultant since 1982, Jill’s clients encompass the entire continuum of the health care community – from hospitals and health care systems, to outpatient services, transitional care units, senior living, long-term care, as well as industry trade associations. Her consulting work has impacted more than $3 billion worth of decisions. For more than a decade, Jill was the ambulatory care marketing instructor for the master’s level Health Care Administration program which at that time was part of the University of Minnesota’s Carlson School of Management.  

Jill was named one of 25 Industry Leaders by the Minneapolis – St. Paul Business Journal and twice was selected as one of the Top Women in Finance by Finance and Commerce Newspaper. In 2013, she became one of the first women inducted into the Minnesota Woman Business Owners Hall of Fame. She was designated a Fellow by the Minnesota Health Strategy and Communication Network, an affiliate organization of the Society for Healthcare Planning & Marketing – the organization’s highest leadership career recognition award. Jill is a widely-respected business executive and leader who has been a member of the boards of directors and executive committees of numerous business, professional and governmental boards. 

Jill received a Bachelor of Science degree in Business Administration with a double major in marketing and management from Drake University. She also earned an MBA from Drake.